Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication

Umaru Hassan; Mohd Tahir  Ismail; Auwal Saleh Liman; Olayemi Joshua Ibidoja

doi:10.46481/asr.2023.2.2.115

Authors

Umaru Hassan
[email protected]
School of Mathematical Science, Universiti Sains Malaysia, 11800 Pinang, Malaysia; Department of Statistics, Federal Polytechnic Damaturu, Yobe, Nigeria
Mohd Tahir Ismail School of Mathematical Science, Universiti Sains Malaysia, 11800 Pinang, Malaysia
Auwal Saleh Liman Department of Statistics, Adamawa State Polytechnic, Nauman, Adamawa state, Nigeria
Olayemi Joshua Ibidoja School of Mathematical Science, Universiti Sains Malaysia, 11800 Pinang, Malaysia

Keywords:

Subscriber identity module, Service providers, Multiple attribute, Analytic hierarchy process

Abstract

When multiple conflicting criteria are available and must be considered, Multi-Criteria Decision Making (MCDM), a subfield of operations research, aids the decision maker in addressing the problem. The use of MCDM, a valuable and effective technique that may be applied in situations of certainty or uncertainty, makes it easier to integrate quantitative and qualitative assessments into scientific procedures. However, many Nigerians are found to retain more than one Subscriber Identity Module (SIM) in response to which of the network providers is best suited to meet their needs. This will help to minimize the number of SIM cards each person will carry, consequently reducing the cost of maintaining them. The aim of this study is to recognize and prioritize the most important mobile service provider criteria in the telecom industry in Borno State, Nigeria. Seven attributes were selected from the literature and customers. Questionnaires were systematically distributed, utilizing convenience and deliberate sampling, to 1200 customers. MTN and AIRTEL are the two most preferred service providers over the other operators within the competitive environment. It is advised that to increase their customer base, service providers in the research region enhance network connectivity, low call rates, and voice clarity.

Dimensions

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